Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Price: $69.93
(as of Apr 17, 2024 03:11:26 UTC – Details)

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.

Publisher ‏ : ‎ Harvard Business Review Press; F First American Edition (February 1, 1991)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 432 pages
ISBN-10 ‏ : ‎ 0875842453
ISBN-13 ‏ : ‎ 978-0875842455
Item Weight ‏ : ‎ 1.84 pounds
Dimensions ‏ : ‎ 6.5 x 1.25 x 9.5 inches